Enoch “Robotboy” Appiah Jr. – MyGhanaDaily https://myghanadaily.com News and more Mon, 17 Nov 2025 16:52:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.5 Akosua Adoma on Fueling Economic Inclusion and Building Brands that Drive Social Change https://myghanadaily.com/akosua-adoma-on-fueling-economic-inclusion-and-building-brands-that-drive-social-change/ Mon, 17 Nov 2025 16:52:28 +0000 https://myghanadaily.com/?p=39459 In this episode, I was joined by Priscilla Gbewonyo (aka Akosua Adoma), a digital marketer dedicated to community-driven growth and placing purpose at the heart of marketing. Priscilla shares how she crafts campaigns that move beyond hype, leveraging authentic storytelling to empower underserved communities and fuel economic inclusion in emerging markets. The conversation unpacks actionable [...]

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]]> How Michael Bedzra Built a Permanent Marketing Career Without a Marketing Degree https://myghanadaily.com/michael-bedzra-on-colours-of-social-media-podcast/ Sat, 04 Oct 2025 11:47:34 +0000 https://myghanadaily.com/?p=38943 Five years ago, Michael Bedzra wasn’t sitting in a university lecture hall learning marketing theories. He was volunteering at Mobex 2019, a tech and innovation event in Ghana, just hoping to pick up something new. When the organizers handed him control of the event’s Twitter account, he had no formal experience and didn’t even know [...]

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]]> Crafting Product Descriptions for Sales Success – Naomi Yeke https://myghanadaily.com/crafting-product-descriptions-for-sales-success/ Thu, 11 Sep 2025 19:13:02 +0000 https://myghanadaily.com/?p=38698 Are Your Product Descriptions Selling or Silently Sabotaging Your Sales? I had the pleasure and honour of welcoming Naomi Yeke, a product marketer and PR and comms specialist, for her podcast debut. As a copywriter by background, Naomi’s passion is to “propel brands by translating what they do or what they offer into messages that [...]

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]]> Ato Dadson’s Essential Account Management Strategies for Building Stronger Client Relationships https://myghanadaily.com/account-management-strategies/ Mon, 12 May 2025 16:42:42 +0000 https://myghanadaily.com/?p=36511 In our recent episode of the Colours of Social Media Podcast,  picking up from Alice’s episode, we sat down with account management expert Ato Dadson to unpack account management strategies and mindsets that drive successful client relationships. Synchronize with Your Client “Be in sync with your client when managing their account; build a rapport with [...]

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]]> Building a Memorable Brand Presence on Social Media: 4 Key Best Practices https://myghanadaily.com/building-a-memorable-brand-presence-on-social-media-4-key-best-practices/ Sat, 14 Sep 2024 18:48:53 +0000 https://myghanadaily.com/?p=27182 Listen to this article now A few years ago, I was working with a small boutique that had just started dipping its toes into social media marketing. They were passionate about their products, but their social media presence was, to put it mildly, all over the place. One day they’d post a beautiful image of [...]

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