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Atlantic Meridian EV has appointed broadcaster and media personality Giovani Caleb as its official Brand Ambassador in a bid to accelerate electric vehicle adoption across the country.
The company, which describes itself as Ghana’s first end-to-end EV ecosystem, said the partnership is aimed at converting growing public interest in electric mobility into widespread, confident usage among individuals, businesses, and fleet operators.
Atlantic Meridian EV highlighted that its “EV 360” system integrates the entire electric mobility experience, including vehicle sales with financing options, a charging network supported by its mobile app, and after-sales maintenance services such as servicing, warranty support, and spare parts.
According to the company, the goal is to eliminate common barriers to EV adoption by providing a fully connected system that ensures customers are supported from purchase through to daily use and maintenance.
Management said the biggest challenge facing electric vehicles in Ghana is not product availability but trust and awareness, adding that Giovani Caleb’s strong public influence and credibility will help simplify the technology and make it more relatable to everyday consumers.
As brand ambassador, he is expected to promote the company’s services across digital and traditional media platforms, helping position electric mobility as an accessible and practical alternative for Ghanaian households and businesses.
The company says the partnership forms part of its broader mission to build a fully integrated electric mobility ecosystem in Ghana.
Source: 3news
