Speaking on the topic, “Service Experience and Media: An Opportunity for Brand Differentiation,” Halm was emphatic that the current dispensation in the media space called for a relationship-building approach.
Mr. Halm stated that since these individuals interface between media houses and the target audience, their actions and inactions can affect the perceptions the audience has of the media house.
This, he added, could end up causing the organisations to lose business.
He reiterated that every single individual working for a media house must necessarily become part of creating a great service experience for advertisers, agencies, and the target audience.
The AfriMass (Africa Media Ad Sales Summit) is a knowledge-sharing platform for media sales and seasoned industry professionals to develop and help empower practitioners.
This year’s Summit was the third in the series and was under the theme, “The Sustainability of Media Revenue Post COVID-19.”
Source: myghanadaily.com
