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Deputy Chief Executive Officer of the Ghana Tourism Authority (GTA), Abeiku Santana, has revealed that model and entrepreneur Hamamat Montia and award-winning musician Wiyaala will soon be commissioned as tourism ambassadors as Ghana steps up efforts to promote its culture and local products globally.
The disclosure comes amid renewed discussions on Ghana’s international tourism visibility, sparked by the recent visit of American YouTuber and streamer IShowSpeed. His trip generated significant online attention and reignited calls for a more dynamic, youth-driven approach to tourism promotion.
Speaking on Joy News, Abeiku Santana explained that the two personalities have already been engaged by the Minister for Tourism, Culture and Creative Arts, Dzifa Gomashie, and will be tasked with promoting specific aspects of Ghana’s tourism and cultural identity.
According to him, Hamamat Montia is expected to serve as a tourism ambassador for shea butter, while Wiyaala will also play a role in showcasing Ghana’s cultural and creative assets. Abeiku noted that although the details are yet to be officially announced, the engagements are at an advanced stage.
The initiative is expected to form part of a broader strategy by the Ministry of Tourism and the GTA to leverage influential Ghanaian figures to strengthen destination branding, promote local industries, and amplify Ghana’s cultural appeal, including arts, music, heritage tourism and indigenous products.
While no official date has been set for the commissioning, further announcements are anticipated from the Tourism Ministry in the coming days.
Source: citinews
