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The Ghanaian music industry thrives on connections, relationships, and visibility. While talent and hard work are important, networking at music events often opens the right doors for upcoming artists, managers, and industry players. Whether it’s TGMA, Afrochella, Stonebwoy’s BHIM Concert, Quamina MP’s BONGOFEST, or smaller industry mixers, how you present yourself matters.
Here’s a breakdown of the dos and don’ts to help you make the most out of networking at Ghana music events.
✅ The Dos
1. Do Your Research
Know which event you’re attending and who will be there. If an A&R, producer, or artist you admire is attending, prepare how you’ll introduce yourself and what you want to say.
2. Dress the Part
First impressions count. You don’t need to overdress, but look neat, stylish, and confident. Your image is part of your brand.
3. Be Approachable & Confident
Smile, introduce yourself clearly, and maintain good energy. People remember how you made them feel even more than what you said.
4. Carry Your Business Cards or EPK Links
Have something to share — whether a business card, QR code, or link to your Electronic Press Kit (EPK). It makes follow-ups easier.
5. Listen More Than You Talk
Networking isn’t about bragging. Pay attention to what others are saying and find genuine connections.
6. Follow Up After the Event
Send a polite message within a few days thanking the person for their time and reminding them who you are. This helps keep the relationship alive.
❌ The Don’ts
1. Don’t Beg for Features or Favors Immediately
Approaching an artist or industry exec and begging for a collab can ruin your chances. Build a relationship first.
2. Don’t Interrupt Conversations
Respect people’s space. If someone is busy or in deep conversation, wait for the right moment.
3. Don’t Overdrink or Misbehave
Many Ghana music events come with free drinks — but moderation is key. You’re building your brand, don’t ruin it by acting unprofessional.
4. Don’t Oversell Yourself
Confidence is great, but arrogance can push people away. Share your work naturally and let your passion speak for itself.
5. Don’t Forget Professional Etiquette
Simple things like greeting properly, showing respect, and saying “thank you” go a long way in Ghana’s close-knit music scene.
Final Note
Networking at Ghana music events is all about building genuine relationships, showing professionalism, and positioning yourself for opportunities. Treat every event as a chance to grow your circle, and always remember — sometimes who you know opens doors that talent alone cannot.
CHECK THIS: Selling Merch as an Upcoming Artist (Step-by-Step Guide)
source: kaknews.com
