Managing Director of the Agricultural Development Bank (ADB), Dr. John Kofi Mensah has emerged as the most visible Chief Executive Officer (CEO) in the Ghanaian banking industry.
This is according to the Institute of Brands Narrative Analysis (IBNA) Media Analysis 2020 survey report.
According to the report, in the year 2020, the ADB Managing Director came first followed by the CEO’s of CBG, FBN, GCB and Stanbic Bank who occupied the 2nd-5th position, respectively.
The report covered Media reports in the print, electronic and online from January-December last year.
It indicated that, his visibility in the year 2020, “was largely in relation to the various donations by the bank towards the fight against the novel coronavirus pandemic and other related stories published about the activities of the Bank.”
The report also showed that the Agricultural Development Bank emerged as the 4th most visible online bank in the country ahead of Ecobank, CBG, Stanbic Bank, Fidelity, FBN and NIB.
The report further revealed that there was no negative publication about the ADB brand as it enjoyed a positive image projection throughout the year with no negative publication.
Source : ADB
