The Center for Financial Literacy Education – Africa (CFLE Africa), International Improving Financial Awareness & Financial Literacy Association at University of Ghana Business School (The FA Association), and its partners have successfully completed a month-long financial awareness and financial literacy campaign dubbed Financial Literacy Month which originally started in April.
To climax the Financial Literacy Awareness month, the association and its partners in collaboration with National Commission for Civic Education (NCCE – La- Nkwantanang, Madina) on April 30, embarked on a financial awareness and literacy community outreach at the Madina Market Center.
The team of about 40 volunteers engaged over 300 market women and men on financial awareness and financial education to help them get and keep their financial house in order.
The movement’s main goals include substantially improving financial awareness and literacy across all ages, income, and demographic groups. The mission behind The Movement is to significantly help solve major social problems by dealing with the lack of financial awareness along with the financial illiteracy epidemic.
During the outreach, most of the market women expressed their loss of confidence in the various financial institutions and admitted that they had resorted to saving in their homes. The Movement, therefore, addressed most of their concerns and advised them to get and keep their financial house in order.
Lead for the movement, Peter Kwadwo Asare Nyarko, believes financial awareness and literacy can help solve many social challenges while improving the quality of life for all Ghanaians and their businesses.
In an interview prior to the outreach on TV3’s New Day, Peter Asare Nyarko said that “most young people think creating wealth happens overnight, that’s not true. There are processes you have to go through. All the wealthy people we see around went through the process. I think we are not telling young people what they need to hear. We have to do something about it and get young people to start thinking.”
He further expressed positivity about the awareness month, saying it ‘had been well received; a lot of quality financial information had been shared with Ghanaians.’
The Movement will in October, embark on its biannual personal finance content media blitz themed, Gift and Estate Planning Awareness Month in Ghana. To learn more about this program, contact:
♦ Peter Kwadwo Asare Nyarko, Executive Director CFLE Africa,
Email: peternyarko403@gmail.com
Tel: + 233 27 855 3887, www.cfleafrica.org
♦ Dr. Benjamin Amoah, Patron Coordinator UGBS, +233 24 759 9606,
The International Improving Financial Awareness & Financial Literacy Association (The FA Association) at the University of Ghana Website: http://ugbs.ug.edu.gh/association
The Improving Financial Awareness & Financial Literacy Movement in Ghana Executive Summary Overview:
http://www.thefinancialawarenessfoundation.org/pdf/TFAF-TIFA-FLMovement-Ghana-ExecSum.pdf
Join The Improving Financial Awareness & Financial Literacy Movement in Ghana
http://www.thefinancialawarenessfoundation.org/pdf/TFAF-Ghana-JoinTheMovement-PersonalFinKnowledge.pdf
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