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The Ghana Tourism Authority (GTA) has officially kicked off its 2026 engagement calendar with a high-level stakeholders’ meeting, bringing together key players across Ghana’s tourism value chain to set the tone for the year ahead.
The engagement, the first of its kind for the year, was attended by representatives from across the tourism industry, including hospitality operators, tour operators, event promoters, cultural and heritage stakeholders, and allied service providers. Also present were all three Deputy Chief Executive Officers of the Ghana Tourism Authority, alongside Directors and senior management from the GTA Head Office.
In her address, the Chief Executive Officer of the Ghana Tourism Authority, Maame Efua Houadjeto, underscored the Authority’s commitment to deeper, more structured stakeholder engagement in 2026, stressing that collaboration remains critical to sustaining the gains made in recent years.
“This year, our engagement with industry stakeholders will be more deliberate, more consistent, and more results-driven,” Maame Efua Houadjeto stated.
“Tourism cannot grow in silos. Our focus is to work closely with stakeholders, listen more, align better, and build a sector that is professional, competitive, and globally respected.”
She further highlighted that 2026 will place strong emphasis on capacity building and training across the tourism industry, aimed at improving service delivery, operational standards, and overall visitor experience nationwide.
“Training is no longer optional. To protect Ghana’s tourism brand and remain competitive, we must continuously upgrade skills, improve service delivery, and professionalise every layer of the sector,” she noted. “The Ghana Tourism Authority will prioritise targeted training programmes to support industry players and raise standards across the board.”
Reflecting on recent successes, the CEO referenced the impact of December in GH, describing it as clear evidence of what is possible when public and private sector stakeholders work together with shared purpose. She stressed, however, that the focus for 2026 is consolidation—moving decisively from momentum to sustainability.
The engagement also outlined key priority areas for the year, including strengthening December in GH as a structured tourism economy, deepening heritage and cultural tourism, expanding domestic tourism initiatives, enforcing standards and compliance, and driving innovation through strategic partnerships.
Participants welcomed the engagement and reaffirmed their commitment to working closely with the Authority to grow the sector, create jobs, and enhance Ghana’s position as a preferred tourism destination.
The Ghana Tourism Authority reiterated its resolve to maintain open and consistent engagement with stakeholders throughout the year, as it works to build a resilient, inclusive, and high-performing tourism industry for Ghana.
Source: GTA
