Ms. Appiahnimah brings extensive media experience to the role. She holds a Diploma in TV and Radio Presentation from the Multimedia Institute of Ghana and has built a solid career across top Ghanaian media platforms, including DL FM, Asaasepa Radio, Hitz FM, Neat FM, Adom TV, and Peace FM. Currently, she works at Kwadwo Sheldon Studios as a content creator, giving her a deep understanding of both traditional and digital media landscapes. Her expertise positions her perfectly to manage BYK’s PR operations, bridging the gap between the label, fans, and the wider creative and corporate sectors.
BYK expressed excitement over Highest Eri’s appointment, emphasizing her role in championing the label’s public image, strengthening media relations, and building meaningful connections with fans and industry stakeholders. Her addition signals the label’s commitment to professionalism, strategic growth, and a more robust engagement with the music community.
About Beyond Kontrol (BYK)
Founded as an independent music label, Beyond Kontrol oversees the recording, marketing, promotion, and business affairs of Medikal. The label has played a pivotal role in shaping Medikal’s career, ensuring that every release reaches its audience effectively while maintaining high standards in branding and promotion.
Under BYK’s leadership, Medikal’s latest project, Disturbation 2.0, has been met with critical acclaim and commercial success. Adding to the excitement, BYK, in collaboration with its partners, will host the highly anticipated ‘Beyond Kontrol Concert’ on December 13, 2025, at the Accra Sports Stadium, promising an unforgettable experience for fans and music lovers alike.
With Highest Eri now leading the PR desk, Beyond Kontrol is set to elevate its brand visibility, enhance fan engagement, and solidify its influence across the Ghanaian music industry, ushering in a new era of growth, professionalism, and innovation for the label and its artists.
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source: kaknews.com
