Peeva Beverages, a flagship brand of Fenaam Industries Limited, has announced plans to unveil a new product during a mini launch at the 10th edition of the Heritage Caravan.
Speaking on the Citi Breakfast Show on Wednesday, February 11, the Brand Manager, Courage Kodo, said the initiative reflects Peeva’s commitment to celebrating Ghanaian culture while engaging consumers directly.
According to him, the decision to sponsor the Heritage Caravan was inspired by the cultural significance of the event.
“Heritage Caravan is one of the events that highlights our culture, tradition, and heritage. As a Ghanaian brand, we saw it as the perfect opportunity to refresh the caravan experience and introduce our new product. The participants will be the first to sample it,” Kodo said.
The Heritage Caravan, powered by Channel One TV and Citi FM, is scheduled to commence on March 1, 2026. The cultural tour will feature four buses transporting participants along a vibrant route, with live performances by the Nyinkyim Band and DJ Mingle at the Maaha Beach Resort.
The event will also include culinary exhibitions showcasing Ghana’s rich and diverse regional cuisines.
Several brands are supporting the 10th edition of the tour. Goil Fuel and Multi Pro Company—introducing Mini Me Atsomo and Add Me Groundnut Paste—join long-standing partners including OmniBisc, Didi Shito, Gino Tomato Paste, Nana Rice, Hollard Insurance, and Caveman.
Through its participation, Peeva Beverages aims to blend cultural celebration with immersive brand engagement, offering consumers an exclusive first taste of its latest product.
Source: citinews
