The Musicians Union of Ghana (MUSIGA) and Showbiz Global Concert Company have teamed up to launch Ghanafest-Paris Olympics and Paralympics 2024.
The launch of the Ghanafest-Paris Olympics and Paralympic 2024 – which is with the theme, ‘Driving Strategic Investment Opportunities through Tourism, Music, Culture and Sports was held at Alliance Francaise, Accra on Thursday, June 13.
It was graced by a host of celebrities and dignitaries, including the Director of the National Commission on Culture, Nana Otuahene Acheampong, Chief Director at the Ministry of Tourism Arts and Culture, John Yaw Agbeko, President of the Ghana Olympics Committee, Ben Nunoo Mensah, veteran musician, Pozo Hayes, Reggae Dancehall artiste, Ras Kuuku, Queen Mothers among others.
The Ghanafest-Paris Olympics and Paralympics 2024 will be a spectacular celebration of Ghanaian culture and tourism, featuring a wide range of activities that will showcase the best of Ghana to a global audience. From August 28 to September 8, 2024, the event will host a diverse array of exciting activities, including:
Food Bazaars, Fashion shows, Fairs, Cultural performances and Music Concerts: featuring live performances by celebrated Ghanaian musicians including Bessa Simons, Poole Hayes, Sista Afia, Kofi Kinaata and Ras Kuuku.
These activities will take place at various venues across Paris, providing a unique opportunity for the global community to experience Ghana’s rich cultural heritage and tourism potential.
MUSIGA President Bessa Simons, beaming with excitement, praised the partnership, which he believes will further boost Ghana’s cultural influence globally.
Mr Simons emphasised the success of previous initiatives like the “Year of Return” and their significant contribution to Ghana’s tourism industry growth. He urged other institutions to support government efforts in projecting Ghanaian tourism globally.
Charles Parker Allotey, CEO of Showbiz Global Concepts, called for public support to promote Ghana in a positive light.
The 2024 Olympics and Paralympics Games, scheduled for August 28 to September 8, 2024, in Paris, France, will be a historic milestone, marking the first time Paris hosts the Paralympics and the second time France hosts the Paralympic Games.
