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The 2025 Digital Marketers’ Conference, held on November 28, 2025, at the Google AI Community Center, delivered an impactful, knowledge-packed experience for professionals across marketing, technology, communications, and business. With everything considered, the conference can confidently be described as a huge success, bringing together thought leaders and practitioners committed to shaping the future of Africa’s digital economy.
Opening Session: Registration & Welcoming of Participants
The event opened with the registration and welcoming of participants from diverse sectors of the digital ecosystem. Attendees arrived with great anticipation for a day of learning, engagement, and collaboration.
Keynote Address by Stephen N. Boadi
The conference officially commenced with a keynote address delivered by Stephen N. Boadi, a seasoned Marketing Communication, Digital Technology, and People Development Consultant with over 20 years of professional experience.
His keynote, titled “Digital Renaissance: Igniting Growth & Innovation in the African Market,” explored the evolving digital landscape and the opportunities available for marketers and businesses across the continent. The session set a solid foundation for the series of conversations that followed.
Panel Discussion 1: AI in Marketing
The first panel session focused on AI in Marketing, led by Dennis Agyarko, a digital marketing strategist and creative consultant known for his extensive experience in Paid Media, CRM, content strategy, and performance marketing.
He shared insights on how artificial intelligence is reshaping modern marketing—from audience segmentation and automation to content creation and data analysis. His contributions highlighted AI as a necessary tool for future-ready marketing teams.
Panel Discussion 2: Data-Driven Marketing
The second panel delved into Data-Driven Marketing, bringing together industry professionals whose work spans finance, media, brand development, and digital innovation. Panelists included:
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Cynthia Owusu – Head of Staff, Fido Micro Credit
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Muyiwa Aleshinloye – Strategic Marketing & Media Leader, Publicis West Africa
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Jessica Sedem Tisanjoh – Founder, BrandSauce
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Miguel de Diego Brako – Head, Digital & Innovation, Publicis West Africa
The session was moderated by Alice Mensah, CEO & Digital Lead at Denalis Digital.
Their conversation centered on how data is influencing customer insights, performance measurement, product decisions, and marketing strategy across industries. After this panel, attendees took a break to refresh before the next session.
Panel Discussion 3: SME & Startup Marketing Growth
The third panel focused on one of the most important pillars of Africa’s digital economy: SME and Startup Marketing Growth. It was moderated by Enoch Appiah Jnr, a Digital Growth and Performance Marketing Specialist with over 10 years of experience.
Panelists for this session were:
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Josiah Eyison – Entrepreneur and ecosystem builder with over 20 years in business development and innovation
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Venus Tawiah – Advertising Business Leader, known for pioneering StratisNova™ and introducing Marketecture™ approaches that merge creativity, culture, and technology
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Bernard Kelvin Clive – Author, Speaker, Lecturer, and Corporate Trainer
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Mathew Nti Ansah – Award-winning communications professional with over 15 years of multi-sector experience
This session explored practical marketing strategies, branding approaches, storytelling methods, and growth frameworks tailored for small and emerging businesses.
Breakout Sessions
The conference transitioned into hands-on breakout sessions, allowing participants to dive deeper into specialized areas with expert facilitators. The breakout tracks were:
1. Product Marketing
Led by: Nana Yaw Nhyira Butah
A seasoned product leader and MarTech expert with experience across fintech, SaaS, AI, and logistics in Europe, the U.S., and Africa.
His session looked at product development, customer understanding, and strategies for sustainable product growth.
2. Budget Management
Led by: Priscilla Korshie Sherrie
CEO of Sinetheta Engineering Group Ltd, operating in Ghana and Liberia.
She guided participants through effective financial planning, resource management, and budget optimization in marketing.
3. Influencer Marketing
Led by: Jessica Naa Adjeley
A marketing professional focused on building strong brands through communication.
Her session explored influencer selection, partnership alignment, and how influencer marketing drives brand visibility.
4. Presenting a Case Study
Led by: Cecil Ato Kwamena Dadzie
A strategic communications and knowledge management professional.
He emphasized the importance of storytelling, structure, clarity, and the impact of data when presenting case studies.
Group Reflection & Partner Messages
After the breakout sessions, participants returned for a discussion on key learnings. This segment created space for shared insights, practical takeaways, and reflections on how to apply new knowledge to various organizational contexts.
Partners also shared brief messages acknowledging the importance of the conference and the collective effort to strengthen Africa’s digital marketing landscape.
Networking, Open Floor Discussion & Closing Segment
The event continued with networking sessions and an open-floor discussion where attendees exchanged ideas, built professional relationships, and explored collaboration opportunities.
The day wrapped up with:
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Closing reflections and takeaways
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Final remarks & next steps
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Networking and lunch
These final activities encouraged continued engagement beyond the conference and reinforced the commitment to driving innovation across Africa’s digital sector.
The 2025 Digital Marketers’ Conference succeeded in delivering a rich, educational, and collaborative experience. From AI insights and data-driven strategies to SME growth discussions and technical breakout sessions, the event empowered marketers with tools and knowledge to thrive in an increasingly digital future.
It was not just a conference it was a strong step forward in aligning Africa’s digital marketing community with global innovation and local opportunity.
Take a look at some of the standout moments from the conference as covered by MGD.
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source: MGD
