The Coca-Cola Company, in partnership with its authorised Ghanaian bottler, Equatorial Coca-Cola Bottling Company (ECCBC), has officially launched VIBE, a sparkling strawberry-flavoured caffeinated beverage designed to give consumers a refreshing energy boost.
After successful introductions in India, Nepal, Vietnam, and South Africa, VIBE is now expanding Coca-Cola’s product portfolio in Ghana. The drink combines a bold strawberry taste with a lively fizz, offering what the company describes as a revitalising refreshment experience.
The launch is being supported by vibrant market activations in major high-traffic locations, where consumers have had the opportunity to sample the beverage through interactive experiences. The rollout is set to continue in more cities in the coming weeks.
Racheal Wanjiku Kanoti, Senior Director of Franchise Operations for the Equatorial Africa Region at The Coca-Cola Company, said the introduction reflects the company’s commitment to innovation and meeting evolving consumer preferences.
Felix Gomis, Managing Director of ECCBC’s West Africa Country Business Unit, noted that VIBE is aimed at helping consumers power through daily activities — from work and workouts to gaming sessions.
Packaged in a vibrant 350ml PET bottle featuring a bold thunderbolt design, VIBE is now available at retail outlets nationwide.
Source: citinews
