ReZultz Advertising, a member of the Ninani Group of Companies, has won Gold for Best Integrated Campaign at the 18th Gong Gong Awards, securing the top honour of the night at one of Ghana’s leading advertising industry awards.
The agency received the Gold award for its MoMo Responsible Lending campaign, which was developed to encourage Ghanaians to borrow more responsibly through mobile money platforms.
The campaign sought to address concerns around users taking mobile loans without fully understanding repayment terms and the financial implications of borrowing.
The Best Integrated Campaign category recognises campaigns that effectively combine multiple channels and creative disciplines to deliver a unified and measurable result.
The MoMo Responsible Lending campaign also earned Silver for Campaign Effectiveness and Bronze for Best Film, making it ReZultz Advertising’s biggest-winning campaign of the night.
Overall, the agency took home eight awards — one Gold, four Silver and three Bronze — across categories including creativity, campaign effectiveness, radio, social media, film, innovation and integrated campaigns.
Among its other wins, ReZultz received Silver for Best Use of AI and Creative Tech and Bronze for Best Use of Innovation for the MTN Mancom Event.
Its MTN All The Fun Dey House campaign won Silver for Best Radio, while MoMo 16x16x16 earned Silver for Best Use of Social Media.
The agency also picked up Bronze for Best Integrated Campaign for MoMo Still Me Nsa Ka.
Team effort behind success
ReZultz Advertising Chief Operating Officer, Justin Antwi-Darkwah, attributed the agency’s success to the collective effort of its team.
“These awards belong to the entire ReZultz team,” he said, praising employees for bringing together their different skills, ideas and commitment to deliver solutions for clients.
He said the recognition would motivate the agency to continue pushing for greater heights while developing campaigns that are relevant and responsive to the changing needs of brands and consumers.
Darkwah also stressed the importance of embracing technology while ensuring that AI complements rather than replaces human creativity and strategic thinking.
The 18th Gong Gong Awards was held under the theme “The Creative Convergence: Human Craft and AI in Advertising,” bringing together advertising agencies, brands, marketers, creatives, media professionals and other industry stakeholders.
The Gong Gong Awards is the flagship awards programme for Ghana’s advertising sector, recognising creative and innovative campaigns while highlighting the contribution of advertising to business and brand growth.
Source: citinews
