Michael D. Watkins is a professor of leadership and organizational change at the IMD Business School and a cofounder of Genesis Advisers. Previously, he was a…
NGO trains rural women in soap making. The International Women’s Hope Centre, a Non-Governmental Organization (NGO), has trained 34 women from the Boglingo and Sapio communities…
Wigasm Hair, a hair brand based in the United Kingdom, has signed Ghanaian Snapchat Influencer Priscilla Kwatemaa Andoh as a brand influencer. The company established a…
Isaac Sesi is a 27-year old entrepreneur and innovator who has recently been recognised as one of the world’s top innovators under 35 by the MIT…
CFLE Africa and Sage Financial Solutions are engaging 20 volunteers who are passionate about community service with “Community Service Financial Fitness Advocate Certification (CS-FFA Coaching Foundations).…
In Partnership with Ghana Tech Lab, iSpace Foundation has commenced an incubation program to further give selected startups who won the Accra Startup Pitch event guidance…
The Accra Spintex Startup Summit, organised by iSpace Foundation, a tech and innovation hub based in Spintex, gave an excellent opportunity for 30 entrepreneurs and innovators…
The nationwide youth entrepreneurship training program being executed by the National Entrepreneurship and Innovation Plan (NEIP) and the Youth Employment Agency is ongoing in the Ashanti…
In the latest of a series profiling Black entrepreneurs in Berlin, DW talks to Kwame “Juice” Owusu, a Ghanaian who moved to Germany as a child…
With COVID-19 hitting us hard, the event planning industry has not been spared. Since the President’s directive on the ban on mass gatherings, event planners have seen a drop in business. myghanadaily took the opportunity to visit one of the emerging ushering firms in Ghana to hear their story –especially, how they are surviving in these times. While other events and protocols planners are folding up, this is not the case for Protocols Africa Ushering Limited. Speaking in an interview with its CEO, Portia Kwarteng, she shares with us some steps that have kept them in business till date. According to her, every event planning organization must first stay focused and find the most suitable way to serve the market. Secondly, she strongly admonishes industry players to make paramount the health of their staff and find out the best measures in keeping them safe. She says, ‘Take the safety of your staff into consideration and identify the needful measures to keep them protected within this period.’ Next, is to keep marketing your services like never before but smartly: ‘However, take note of the sensitive situation trending at the moment and market right to avoid being tagged as insensitive.’ While things seem to slow down, players are advised to take advantage of this moment for reflections. Familiarize yourself with the strengths and weaknesses of your business and fix all loopholes, says Portia. Finally, though she stressed focusing on your core services, she says ‘it’s okay to have a side hustle to support your financial needs.’ Well, that’s it. So if you want to survive as a business, be careful to follow these steps! Thanks, Portia.