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Fidelity Bank Ghana has successfully hosted the third edition of the Orange Market in partnership with Accra Goods Market, creating a vibrant platform for young entrepreneurs to showcase and sell their products.
The event took place at Enclave Gardens and featured 40 youth-led businesses presenting a wide range of locally made products and innovative services. The initiative provided entrepreneurs with an opportunity to test their business models, connect with consumers and generate direct revenue.
The Orange Market is a flagship market-access initiative under the Fidelity Young Entrepreneurship Initiative (FYEI), which supports beneficiaries of the Orange Corners Innovation Fund (OCIF). The programme is implemented in partnership with the Embassy of the Kingdom of the Netherlands in Ghana.
The initiative forms part of Fidelity Bank’s broader efforts to support young businesses beyond funding by creating opportunities for market access and brand visibility.
Since its launch in 2024, the Orange Market has expanded steadily. The first edition hosted 35 entrepreneurs, followed by 20 in the second edition, while the latest event featured a record 40 businesses. In total, the programme has created 95 market opportunities for youth-led enterprises within two years.
Speaking at the event, Nana Yaa Afriyie Ofori-Koree, Head of Partnerships, Sustainability and Corporate Social Responsibility at Fidelity Bank, emphasised the importance of connecting entrepreneurs with real commercial opportunities.
She noted that while funding, training and mentorship are critical for startups, they must also have access to markets to succeed. According to her, the Orange Market was designed to bridge that gap by linking emerging entrepreneurs with established commercial platforms and a ready consumer base.
Founder of the Accra Goods Market, Makafui Ayimey, also highlighted the value of the collaboration, describing it as a powerful partnership that creates opportunities for innovative and well-structured businesses to thrive.
He said the partnership demonstrates how collaboration between corporate institutions and ecosystem builders can help nurture the next generation of Ghanaian entrepreneurs.
The 40 businesses featured at the third Orange Market represented various sectors, including agribusiness, sustainable fashion, tech-enabled services and creative arts.
Through the Fidelity Young Entrepreneurship Initiative, these entrepreneurs have already received financial support, mentorship and business training. The Orange Market now provides the additional visibility and revenue opportunities needed to help them grow and scale their businesses.
By actively creating market opportunities for startups, Fidelity Bank continues to position itself not only as a financial institution but also as a key partner supporting the growth of Ghana’s emerging entrepreneurs.
Source: citinews
